Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
Revised and Expanded Edition

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
Revised and Expanded Edition

Editorial Reviews
Book Description
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.

About the Author
DANIEL M. SHEA is Associate Professor of Political Science at Allegheny College. MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University.

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management<br> Revised and Expanded Edition,Daniel M. Shea,Michael John Burton,Praeger Paperback,0275970949,Campaign management,Communication,General,Political Process - General,Political Science,Politics / Current Events,Politics/International Relations,United States,Language Arts & Disciplines / Communication

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