Strategic Planning for Public Relations

Strategic Planning for Public Relations

Editorial Reviews
Book Description
This second edition offers step-by-step processes for strategic communication activities, including planning, research, implementation, and evaluation. For students and practitioners in public relations.

Strategic Planning for Public Relations,Ronald D. Smith,LEA, Inc.,0805852395,Business / Economics / Finance,Political Science,Politics/International Relations,Public Affairs & Administration,Public Relations,Strategic Planning,Business & Economics / Public Relations

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