Going Dirty : The Art of Negative Campaigning

Going Dirty : The Art of Negative Campaigning

Editorial Reviews
Book Description
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

Going Dirty : The Art of Negative Campaigning,David Mark,Rowman & Littlefield Publishers, Inc.,0742545008,Advertising, Political,General,Government - U.S. Government,History,Negativism,Political History,Political Process - Elections,Political Science,Political campaigns,Politics / Current Events,Politics/International Relations,United States,Political Science / Elections,Political campaigning & advertising,USA

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