Global Strategy (with World Map and InfoTrac)
Editorial Reviews
Book Description
The limited number of global or international strategy textbooks almost exclusively focuses on how to manage larger, multinational enterprises (MNEs), which primarily come from and compete in developed economies. While MNEs are important, such a focus ignores the fact (1) that many smaller, entrepreneurial firms have also aggressively internationalized recently and (2) that MNEs often have to compete in emerging economies, which increasingly nurture strong local competitors. Most ?mainstream? strategic management textbooks, while seeming to address the hot theme of globalization, contain only one chapter on ?international strategy.? Finally, most international business textbooks do have a section (containing several chapters) on international strategy. However, they always carry a wider coverage of major business functions such as marketing, operations, finance, and accounting, making them unwieldy. GLOBAL STRATEGY is written to offer a number of new perspectives. These include (1) a broadened definition of ?global strategy,? (2) a comprehensive and innovative coverage, (3) an in-depth and consistent explanation of cutting-edge research, and (4) an interesting and accessible way to engage students. In this book, ?global strategy? is defined not as MNE strategy only, but as ?strategy around the globe.? Most global strategy and international business textbooks take the perspective of the foreign entrant, typically the MNE, often dealing with issues such as how to enter foreign markets. Important as these issues are, they only cover one side of international business, namely, the foreign side. The other side, naturally, is how domestic firms compete against each other and against foreign entrants. Failing to understand the ?other side,? at best, captures only one side of the coin.
About the Author
Mike W. Peng is an associate professor of management at the Fisher College of Business, The Ohio State University. He holds a Ph.D. degree in strategy from the University of Washington. He previously served on the faculty of the University of Hawaii and Chinese University of Hong Kong. He taught as a visiting professor at the University of Memphis, Foreign Trade University (Hanoi, Vietnam), and Cheung Kong Graduate School of Business (Beijing, China). He was also a visiting scholar at the Hong Kong Polytechnic University and Copenhagen Business School (Denmark).
Professor Peng is widely regarded as one of the most prolific and influential young scholars in global strategy. He has previously authored two books, Behind the Success and Failure of U.S. Export Intermediaries and Business Strategies in Transition Economies. His over 30 articles have appeared in such leading journals as the Academy of Management Journal, Academy of Management Review, Journal of International Business Studies, and Strategic Management Journal. He has served on the editorial boards of the Academy of Management Review and Journal of International Business Studies and guest-edited a special issue of the Journal of Management Studies. Currently, he is Editor of the Asia Pacific Journal of Management.
Truly global in scope, Professor Peng?s research focuses on firm strategies in regions such as Asia and Central and Eastern Europe and countries such as China, Hong Kong, Japan, Russia, South Korea, Thailand, and the United States. He has presented papers at world-class business schools such as Columbia, INSEAD, HKUST, Maryland, Michigan, North Carolina, and Western Ontario. He has been quoted by Newsweek, Exporter Magazine, Voice of America, and Radio Free Asia. Professor Peng?s high-visbility, high-impact research has received over half a million dollars of external funding, including major grants from the National Science Foundation and Hong Kong Research Grants Council.
Global Strategy (with World Map and InfoTrac),Mike W. Peng,South-Western College Pub,0324288522,Business / Economics / Finance,Globalization,Management - General,Political Science,Politics/International Relations,Strategic Planning,Business & Economics / Systems & Planning,POLITICS & GOVERNMENT
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