Losing It: False Hopes and Fat Profits in the Diet Industry
Editorial Reviews
Book Description
A reformed dieter and an exbulimic, Laura Fraser traces our fixation with thinness to the images that began appearing a hundred years ago in magazines like Ladies Home Journal and Cosmopolitan. Fraser chronicles the corresponding growth of a $50 billion a year industry that provides false hope in exchange for cash. In this meticulously researched journey through Dietland, Fraser gives the inside scoop on:
Diet drugs, including the controversial phen/fen
Diet gurus Richard Simmons, Susan Powter, and Dean Ornish
Commercial weight loss centers, including Jenny Craig and Weight Watchers
Weightloss products like thigh creams and diet cookies
Provocative, political, and personal, this revealing book is a remarkable work of investigative journalism and an enthralling, compelling story with almost universal relevance.
The hardcover edition of Losing It received major television coverage, including appearances on "NBC Nightly News," the "Today" show, "Home and Family," and "Good Day New York." Excerpts of Losing It and related articles by Laura Fraser appeared in Mirabella, Vogue, Glamour, Fitness, Good Housekeeping, Self, Mademoiselle, and Health.
Losing It: False Hopes and Fat Profits in the Diet Industry,Laura Fraser,Plume Books,0452272912,Diets - General,Diets - Weight Loss,General,Health & Fitness,Politics - Current Events,Politics / Current Events,Self-Help,Social aspects,United States,Weight Loss,Weight loss preparations indus,Weight loss preparations industry,Women's Health - General
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