Political Campaign Communication: Principles and Practices, Fifth Edition : Principles and Practices, Fifth Edition (Communication, Media, and Politics)
Political Campaign Communication: Principles and Practices, Fifth Edition : Principles and Practices, Fifth Edition (Communication, Media, and Politics)
Editorial Reviews
Book Description
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!
Political Campaign Communication: Principles and Practices (Communication, Media, and Politics),Judith S. Friedenberg, Robert V. Trent,Rowman & Littlefield Publishers, Inc.,0742529681,Communication in politics,Political Process - Elections,Political Science,Political campaigns,Politics / Current Events,Politics/International Relations,Elections & referenda,Political Science / Elections
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