Sidewalk Strategies: Seven Winning Steps For Candidates, Causes And Communities
Editorial Reviews
Book Description
Larry Tramutola is responsible for 34% of the bonds passed by California voters since 1988. In Tramutola's new book, Sidewalk Strategies: Seven Winning Steps for Candidates, Causes and Communities, he reveals the secrets of his success and teaches readers about winning-winning elections, winning campaigns, and most importantly, strategies for making a difference within your own community.
The book will speak differently to each reader, convincing the cynic that the political system really can work, offering candidates the tickets for political success, and inspiring students to pursue the causes they believe in. In language that sparkles with knowledge and enthusiasm, Tramutola teaches readers how to define their commitments, overcome their fears, and maintain their sincerity.
Each of the book's seven sections explains one of Tramutola's sidewalk strategies. Each section then has three or four chapters, with titles such as, "Why do you want to win?" "Learn by keeping your mouth shut," and "Finding and keeping good staff." But Tramutola effectively keeps Sidewalk Strategies from falling victim to the ‘how-to' genre by engaging and entertaining the reader with anecdotes from his own experiences. Readers will benefit from the time Tramutola spent with his mentor, Fred Ross, Sr., and the UFW, as well as organizing local, state, and national campaigns. In short, Sidewalk Strategies personalizes politics.
About the Author
In California, Larry Tramutola is known as "The Billion Dollar Man," and the label isn't simply flattering propaganda. One of the nation's leading political strategists, Tramutola and his company (TRAMUTOLA) are responsible for generating about $15 billion through tax measures passed for schools, colleges, libraries, hospitals, and other public entities-not an easy task considering that most of those tax elections required a supermajority of 66%.
Born in Colorado, Tramutola is today hailed as a "master" and "visionary" for his political insight. He graduated from Stanford University in 1970 with ambitions of becoming a lawyer. However, a chance meeting with Fred Ross, Sr., the man who found and trained Cesar Chavez, completely changed the course of his life.
"I had just brought a load of donated food to the United Farm Workers strikers and their families when I met Fred Ross, Sr. What made Fred special was his belief that one person, if they could organize others, could change the world," remembers Tramutola in Sidewalk Strategies.
That very week, Tramutola signed on to train with Fred Ross, Sr. as an organizer for the UFW. It was a decision that would span the next decade of his life, as he worked passionately alongside Ross's most legendary disciple, Cesar Chavez, earning $5 a week for about 11 years. He left the Union in the early 1980's and moved to Oakland with his wife and two children.
In the following years, he would work with some of politics' most public figures, including Bill Clinton in his first presidential run and Senators Barbara Boxer and Dianne Feinstein. In 1988, he formed his own company, TRAMUTOLA, and began using his political expertise to help schools, colleges, hospitals, and library districts pass bond measures to finance needed improvements. The firm also provides winning political advice to candidates in local, state, and national elections.
To date, his firm has managed over 400 successful campaigns across California, including 130 tax measures with a 95% success rate.
Tramutola and his wife have four children and currently reside in Piedmont, California.
Sidewalk Strategies: Seven Winning Steps For Candidates, Causes And Communities,Larry Tramutola,TurnKey Press,0974466824,Campaign management,Political Process - General,Political Science,Political campaigns,Politics / Current Events,Politics/International Relations,United States
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