Statistics in Market Research (Arnold Applications of Statistics Series)

Statistics in Market Research (Arnold Applications of Statistics Series)

Editorial Reviews
Book Description
The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind this book is
that it is possible for an interested non-technical reader to gain a working understanding of multivariate analysis. It assumes a general but fairly basic statistical knowledge and concentrates on the statistical techniques specifically relevant to market research.

Statistics in Market Research (Arnold Applications of Statistics Series),Chuck Chakrapani,A Hodder Arnold Publication,0340763973,Econometrics,General,Marketing research,Mathematics,Multivariate Analysis,Probability & Statistics - General,Science,Science/Mathematics,Statistical methods,Business & Economics / Statistics,Business mathematics,Market research,Mathematics | Probability & Statistics,Probability & statistics

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