Challenging Reality : In Search of the Future Organization
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According to Barnatt, the evolution of cyberspace and computer mediated interaction is having a profound effect on civilization--it is altering our very perception of reality. In this thought-provoking book, he explores what our future view of reality is likely to be and how it will change our organizations--business, political and social. Barnatt emphasizes that this is by no means the first time humanity has dealt with shifts in our fundamental understanding of reality--religious, scientific and social revolutions have created many such periods. And so he holds that our best means of understanding what's to come is not merely to compare today to yesterday but to examine previous periods of massive change. He accomplishes this by analyzing five facets of the way we, as organizational creatures, view reality: the types of goals we set, the types of roles individuals play in organizational life, the types of media used to transmit ideas, the physical area that an organization can expect to dominate, and the types of work functions that enable the organization to function. He looks at all these facets in terms of fundamental structure rather than superficial form. For example, he sees the most important change in media to be the transition from single channel to multi-channel to the coming mega-channel rather than the obvious changes in speed and reach--although those are important as well. By exploring how these facets evolved from the past and through the present, he offers glimpses of the possible future of organizational life
Book Description
The author of this book is concerned with the shifting boundaries of organisational achievement across time. He looks at how future forms of organisation may develop as the next millennium looms closer given the constantly changing nature of "reality." This thinking is based on how the social and technological constraints placed upon organisations have evolved in irregular and often giant steps since the dawn of civilisation, and how the late-20th century is not the only period in history to be leading its children into an almost unknowable future. Challenging Reality is an enlightening look at the past, present and future of our world and how change and turmoil have affected, affect, and will affect social and organisational structures.
Challenging Reality : In Search of the Future Organization
Challenging Reality: In Search of the Future Organization,Christopher Barnatt,John Wiley & Sons,0471970727,Business & Economics,Business / Economics / Finance,Business/Economics,Development - Business Development,General,Management,Management - General,Organization,Organization Development,Reference - General,Business & Economics / Reference,Organizational theory & behaviour,Social forecasting, futurology
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